Altum Wi-Fi Insights is a web-based software solution designed to empower businesses, specifically mall and store owners, with detailed analytics about Wi-Fi network usage and customer behavior within their physical spaces. Developed using Laravel, D3 charts, and Vue JS, Altum Wi-Fi Insights offers a user-friendly interface for visualizing and analyzing data to optimize network performance, understand customer behavior, and make informed decisions.
Altum Wi-Fi Insights
The Problem
One of the primary problem in developing Altum Wi-Fi Insights was translating vast amounts of raw Wi-Fi data into meaningful and actionable insights for mall and store owners. Ensuring the accuracy and reliability of device fingerprinting and user movement patterns was critical to provide valuable analytics. Additionally, creating an intuitive and user-friendly interface that could present complex data through clear visualizations required careful planning and design. Balancing real-time data processing with maintaining high performance and scalability was also a significant technical hurdle. Finally, ensuring data privacy and security while collecting and analyzing customer behavior data was paramount to gaining user trust and compliance with regulations.
The Challenges
Understanding customer behaviour within physical spaces has traditionally relied on manual methods or limited data collection. Altum Wi-Fi Insights addresses this challenge by leveraging Wi-Fi data to provide real-time insights into:
Network Traffic: Monitor network performance and identify areas with potential congestion.
Device Fingerprinting: Gain insights into the types of devices accessing the Wi-Fi network.
User Movement Patterns: Analyze how customers move throughout the mall or store, identifying areas with high dwell time and potential traffic flow patterns.
Solutions
Altum Wi-Fi Insights tackles these challenges by offering the following functionalities:
Heatmaps: Visualize customer dwell time across different areas of the mall or store, providing a clear picture of where customers spend the most time.
Location-based Insights: Gain insights into customer movement patterns and identify areas with high foot traffic or congestion.
Multi-site Management: Effortlessly manage Wi-Fi analytics across multiple locations with a centralized dashboard or individual site views.
Data Export and Reporting: Generate reports and export data for further analysis or integration with existing business intelligence tools.
Results
Altum Wi-Fi Insights offers a powerful solution for mall and store owners to gain valuable insights into network usage and customer behavior within their physical spaces. The user-friendly interface, heatmap visualization, and location-based analytics empower businesses to optimize network performance, improve customer experience, and make data-driven decisions for enhanced success. As the project progresses, future development plans hold the potential to unlock even greater value for businesses by integrating with existing marketing tools and providing deeper customer insights.
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