How to blend an element’s content with its background in CSS?

Achieving a harmonious blend between an element’s content and its background is pivotal for creating visually appealing designs. Often, there arises a need to seamlessly integrate elements like logos with background colours to enhance the overall aesthetic appeal of a webpage. 

This article aims to explain the process of achieving this blend using CSS, specifically focusing on the difference between a logo and its background colour and providing a solution.

Understanding the Issue

Before delving into the solution, it’s crucial to comprehend the disparity between the logo and the background colour. Typically, a logo is a distinct element within a webpage, symbolizing a brand or identity. On the other hand, the background colour serves as the canvas upon which the content is presented. When these elements are juxtaposed, a stark contrast might arise, disrupting the visual flow of the page.

Solution

Applying “mix-blend-mode: multiply;” Property:

To mitigate the disparity and seamlessly blend the logo with the background colour, we employ the CSS property “mix-blend-mode: multiply;”. This property alters the blending mode of an element, allowing it to interact with its background in various ways. 

In our context, “multiply” mode is particularly effective in harmonizing the colours of the logo with the background, resulting in a cohesive visual presentation.

Implementation

Let’s consider a scenario where we have a logo element <img> and its parent container with a background colour specified in CSS. Here’s how we can apply the “mix-blend-mode: multiply;” property to achieve the desired blend:

In the above code snippet:

•  .logo-container represents the container of the logo.
•  background-color specifies the background colour against which the logo will blend.
•  mix-blend-mode: multiply; is applied to the container to initiate the blending process.
•  .logo refers to the logo element, which may require additional styling based on design requirements.

Result

By implementing the above CSS code, the logo seamlessly blends with the background colour, creating a visually matching presentation that enhances the overall aesthetic appeal of the webpage.

Conclusion

Achieving a harmonious blend between an element’s content, such as a logo, and its background color is important for creating visually captivating web designs. Especially for e-commerce developers striving to create an immersive shopping experience. Through the utilization of CSS properties like “mix-blend-mode: multiply;”, developers can effortlessly harmonize disparate elements, resulting in a consistent visual narrative.