Our client offers a carefully curated collection of handcrafted Asian products. Each piece weaves a unique narrative, embodying the artisan's creative journey, cultural heritage, and masterful techniques. Central to their philosophy is a commitment to minimalist presentation, allowing the intrinsic beauty of their handcrafted pieces to take centre stage.
E-commerce Migration & Design Evolution Case Study
Client Location: Germany
The Problem
Shopware 5’s Limitations: Restrictive Design and Lack of Flexibility
When they approached us, they wanted to migrate their platform from Shopware 5 to Shopware 6. Their existing Shopware 5 platform faced technical limitations and aesthetic constraints. They needed improved performance, flexibility, and an elegant design that resonated with the product’s cultural value.
The Challenges
Enhancing Aesthetics: Ensuring Performance and Usability
This project presented unique challenges. We needed to balance the client’s design preferences with Shopware 6's technical constraints. While we initially created the Figma designs, we collaborated closely with the client to refine them according to their unique perspectives, blending multiple design inspirations into a unified visual narrative.
To address these complexities, we focused on:
Integrating custom design elements within Shopware 6’s architecture.
Balancing design and performance, incorporating intricate visual features while optimizing the site’s speed and user experience.
Managing stakeholder feedback, aligning design expectations, and incorporating late-stage changes without compromising project flow.
The Solution
Design-Centric Migration for a Visually Elegant Online Store
We established a clear communication framework and a strategic design management process. Regular check-ins with the client ensured consistent alignment and minimized last-minute changes. Each design decision was documented with a detailed rationale, laying a foundation for a cohesive and scalable design.
Key steps included introducing a design sprint framework to swiftly address changes while staying on schedule. Maintaining close collaboration with the client to refine their inspirations and feedback, and ensuring seamless integration into a unified design. Providing hands-on guidance for managing backend content, empowering clients to update and add content independently. Enhancing design solutions by refining initial ideas and suggesting improvements aligned with usability, aesthetics, and scalability for a more effective and future-ready outcome.
Then
Now
The Results
A Visually Stunning, High-Performance Storefront
The project resulted in a successful migration and a visually elegant redesign. The client's new digital home features a clean, minimalist design that beautifully showcases their artisanal porcelain dishes and other handcrafted products. Enhanced navigation and improved product discovery features offer an improved shopping experience.
The migration to Shopware 6 has provided our client with a robust foundation for future growth, faster load times, and better scalability to support their expanding business.
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