Greetings! I'm Aneesh Sreedharan, CEO of 2Hats Logic Solutions. At 2Hats Logic Solutions, we are dedicated to providing technical expertise and resolving your concerns in the world of technology. Our blog page serves as a resource where we share insights and experiences, offering valuable perspectives on your queries.
In 2019 the eCommerce industry surpassed the one trillion dollar industry mark. The industry is growing at a double-digit rate year on year. Out of the million eCommerce websites, more than 2,00,000 online stores run alone on Magento, which is one of the biggest eCommerce platforms with a 26% market share. The competition among online retailers is growing exponentially, and it requires to choice of a platform that is reliable, with best-in-class functionality, and adapts to users’ needs.
Below we have compiled a list of 6 proven strategies to increase your sales in Magento and lead the platform with soaring revenue. The below tips will help you gain momentum in the market.
1. Elevate Leads with a Responsive Magento Website
More than 85% of the world surfs the internet through mobile phone devices. Making your website responsive, lightweight, and fast will help you increase the number of visitors and generate new leads as well.
Customizing the store layout and adding call-to-action (CTA) buttons according to devices and browsers will help you get the most out of your visitors. There are various themes available that are highly responsive to use in Magento. To make sure that you provide a consistent experience to your visitors, a mobile-responsive website is a way to go.
2. Avoid Free Magento Themes
Especially for eCommerce, you should avoid free themes, as a custom-designed Magento eCommerce store can increase your conversion rate exponentially. Free themes also distort the brand image and make the user think of the website as insecure and untrustworthy.
It immediately gives a red flag to the user as it requires an immense amount of trust to share credit card and payment information with any new website. Free themes also restrict testing new features, and it is always hard to integrate new extensions to these free themes.
3. Custom Shopping Cart Page
The highest Bounce rate is analyzed on the Shopping Cart page. There are various reasons that a user might flock away from the Shopping Cart page. For example, forced login or sign up, an additional shipping fee, no-currency support, or no global shipping.
It would be best if you served all use cases on the shopping cart page by understanding the user perspective and delivering a convenient and user-friendly experience while checking out. This step should be the easiest step for the user in the entire customer buying journey.
4. One-Page Checkout Booster
More than 15% of shoppers abandon shopping carts when they are required to fill in information while checking out. The default Magento checkout page is quite cumbersome when it comes to delivering a hassle-free shopping experience for customers. It is lengthy and confuses the user. Most of the consumers flock away from these lengthy checkout processes.
To avoid this, you simply need to add the Magento extension of the One-step checkout booster and install it in your online store. This one extension will ultimately make the checkout process hassle-free and increase conversion drastically.
5. Optimizing the Magento Product Page
The product page is the front window for your shop from where users browse the products and continue the journey to single products. The product page needs to be optimized for better conversions. For making an accurate search result, you should use product title, description, and product tags in your online store. By adding a new tag, you ensure to show relevant products, in case of no inventory.
Also, using high-quality product images, which are stock-free and original, helps your website rank better on the search engines. It is recommended to use a white background with optimal shadow and images with different angles to increase product sales.
6. Increase performance and website speed
The attention span of the modern consumer is less than 5 seconds. Don’t kill the shopping experience of the customers by a bloated website with excessive JavaScript and CSS. Every page should be optimized, multi-device friendly, and intuitive. You can always check the Magento website speed on Google Page Insights and understand what particular media or code has been taking up unnecessary space.
While there can be thousands of products in an eCommerce Magento store, it is advised to use Spritetime for combining CSS, and JS and reduce the image sizes.
Wrap Up
Magento, without a doubt, is a sure-shot way to create beautiful and highly interactive online stores. All you need to do is to make your Magento web store more accessible, interactive, and user-friendly for a seamless shopping experience. With the above-mentioned strategies, you can optimize your Magento store to generate more sales and revenues for your online business.
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