Best marketing plugins for shopware

Extensions and applications are now the foundation for conducting business online. The primary goal of these add-ons is to simplify the process for you to create and manage your store by streamlining routine tasks. Without it, you won’t be able to add many new products or features to your online storefront. Marketing is one of the fundamental activities to promote our business, in this era of online businesses, marketing tools/plugins are the means for businesses to efficiently market their products and services. The purpose of these plugins involves helping to start or introduce new marketing strategies, monitor the activities, and evaluate the end result.

There are numerous marketing tools or plugins for each marketing function the strategy may specify. Such marketing tools are available for Shopware. 

Marketing Tools

Let us first discuss the various types of marketing tools before delving deeper into the topic of the best marketing tools for Shopware.

Following are the common types of tools that are utilized for specific marketing functions.

Landing pages

Landing pages are website forms created by a business for a specific marketing campaign. Customers can frequently access these web pages by following links in emails or descriptions of promotional videos. You can create your own landing pages using a digital tool and templates and visual designs created for online interaction.

Search engine optimization (SEO)

This approach entails creating website content that ranks higher on the key search engine results pages (SERPs) chosen by algorithms. You can investigate these keywords and track any changes on a single platform using a variety of digital tools, potentially increasing the overall productivity of a campaign.

Influencer Marketing 

The formal promotion of a good or service by an online celebrity with a large following is referred to as influencer marketing. These individuals may also represent a specific group or set of interests, such as video games or makeup.

Email marketing

Email marketing is the method of advertising a business’s products or services by sending promotional emails to specific target audiences, such as registered users. Using specialized tools, you can organize an organization’s email marketing campaigns, create new messages, and maintain address databases.

Customer relationship management

Customer relationship management (CRM) refers to any strategies or tools that facilitate fruitful interactions between businesses and their customers. Using a CRM platform during a marketing campaign allows you to examine critical customer data such as contact information and purchase history.

Best Marketing Tools for Shopware

You might be familiar with what plugins are in, We now have applications and software for almost everything, but as we can see, no application can do everything. You might wish for a better feature or an “addition” or “add-on” that will improve the performance of certain tasks or create a way to make those tasks and functions a little easier.

This is where ‘Plugins’ come into play.

The most basic definition of a plugin is a piece of software that may be placed on a program to add functionality without changing the program’s source code. As a result, developers will be able to leverage more advanced technologies and features without having to rewrite or completely recreate the application. If you’re wondering how plugins to function, they use open or publicly accessible code structures to connect to other software products, giving them the same coding language. Following are a few of the marketing plugins or tools that you can use in your Shopware store:

Instagram Elements for shopping experiences

The Instagram Feed Display plugin helps to show the images in the Instagram account of your business on your Shopware website. The plugin can also show the number of likes and comments on each image. You can set the number of images that should be shown and the number of columns it should display.  After installing this plugin it will be available as a block in the layout and you can just drag and drop wherever required as any other blocks. For each page, we can set different settings (like the number of images, and the number of columns, set padding dynamically, set SEO-optimized media size for images, and hide/show Instagram comments and likes), this will override the global settings.

Try Instagram feed display plugin

Sendinblue: Email & Online Marketing Platform

You can automate your marketing while also sending transactional emails, SMS, and newsletters with the marketing platform Sendinblue. Using a cloud-based platform, you can organize and synchronize your contacts. With this add-on, you can remind your customers about empty shopping carts, easily create newsletters with a drag-and-drop editor, Keep tabs on your visitors’ conduct and even send up to 9000 emails per month for free.

Custom Popups & Notifications

You can use this software to provide clear notices to customers in your shop. Even newsletter registration is simple with this clever pop-up. You can use this plugin to run a “free shipping” promotion, show your customers a coupon as soon as they land on the start page, and much more, including Notifications contained in a small bar at the shop’s very top, age verification, Newsletter subscription, etc. all for free

Customer Search Keywords History for Marketing

It is very important to know what your customers are looking for. The customer search keyword plugin helps exactly with that and logs the search queries used by customers. This helps to optimize the product offering/add new products based on customers’ interests. This also helps to fine-tune the product title used in the website to show customers easily what they want.

The plugin lists all the search terms used and if a keyword is searched multiple times, its count is increased and the last searched date is updated. Store owner has the ability to sort the search terms based on count and also the date the last search was made.

Google Shopping, Facebook Ads & Instagram Ads 

As a Google Premium Partner, Google Growth Partner, and Microsoft Elite Partner, Munich-based e-marketing AG has been involved in online marketing for e-commerce stores since 2013. The e-marketing plugin handles all technical tasks, such as configuring conversion monitoring for Google Ads, Microsoft Ads, Facebook, and Instagram, as well as creating and updating the product data stream.

Store & Merchant Locator – Store Locator

The StoreLocator plugin will help you as the owner of an online store to avoid losing customers to local competitors. In addition to the extensive product information available online, you can simply provide your customers with access to a dealer and branch overview, which includes the location of the nearest store for clarity. All of these characteristics will help you increase your sales and customer loyalty.

Visual Mail Editor

Using a drag-and-drop user interface, you can easily create sophisticated responsive mail layouts for transactional mail templates with Visual Mail Editor. The main goal of plugins is to boost productivity because, without it, it would be impossible to add new features to your online store. You can enlist the assistance of an expert Shopware Development Agency to assist you with installing the necessary plugins and extensions for your Shopware-powered online store.