Greetings! I'm Aneesh Sreedharan, CEO of 2Hats Logic Solutions. At 2Hats Logic Solutions, we are dedicated to providing technical expertise and resolving your concerns in the world of technology. Our blog page serves as a resource where we share insights and experiences, offering valuable perspectives on your queries.
Shopware has just announced the release of its newest feature, Shopware Analytics. The feature offers deep insights into your shop performance within Shopware 6. Analytics which was the most requested feature and is already well-known to Shopware 5 users. Now, it is available in Shopware 6, including improvements in data visualization and a significantly improved user experience through the new Shopware 6 dashboards. The blog will further outline what is included in Shopware Analytics, how it can be used, and how this feature will be expanded.
Key Benefits of Shopware Analytics
Shopware 6 is introducing features from Shopware 5, with the latest addition being Shopware Analytics. Here are the benefits that Shopware store owners will receive.
- Total Sales: View the total value of your orders for the evaluation period.
- Order Value: Monitor the number of orders and identify peak times.
- Average Order Value: Determine the average order value periodically, excluding discounts, fees, and shipping costs.
- Usage of Payment Methods: Identify the popular payment method among customers.
- Amount of Customers: Track the total number of customers over time.
- Number of New Customers: Analyze customer growth daily.
With this information, e-commerce entrepreneurs can act data-driven, identifying trends and deviations while uncovering new opportunities. These insights will be a game changer for your store, allowing you to transform performance and strategy in the intuitive Shopware infrastructure.
How to Use Shopware Analytics
Installation
Step 1: Install Shopware Analytics, available as an extension in the admin store or the Shopware store.
Step 2: After installation, a new “Analytics” section will appear in the admin navigation.
Getting Started
- Consent to Data Processing: On the first launch, it will request consent to process your data.
- KPI Dashboards: Multiple dashboards to represent various KPIs, all with hover-overs for details.
- Date Range and Filters: Change the date range and filter functionality by sales channels, countries, and customer groups.
Key Features of Shopware Analytics
- Exporting Data: Export data as CSV files for further analysis or generating reports in programs like Excel. This feature allows you to present your shop’s performance data in meetings or integrate it into other software tools.
- User Rights Management: Shopware Analytics integrates seamlessly with user rights management. You will hence be able to control who has access to specific KPIs and dashboards, ensuring that sensitive data is only available to authorized personnel. Use the Roles & Permissions section in the shop’s system settings area to define role management.
- Prerequisites: Shopware Analytics is available for all Shopware 6 merchants from the Community Edition upwards (currently only for self-hosted versions, with plans for Cloud customers). It requires Shopware version 6.5.7 or higher.
What’s Next?
This is just the beginning. Shopware Analytics will add KPIs and expand the filter, viewing, and comparison options. New KPIs will be prioritized according to customer interviews, feedback, and research results. Each KPI will be published as soon as it is ready, enhancing the analytics capabilities dynamically.
Future Developments
Shopware Analytics is currently in the Beta phase. Shopware intends to move out of the Beta phase and expand the capabilities of Shopware Analytics. For future development processes, they appreciate the feedback of users to enhance platform interactivity and develop new features and services. This enables us to improve services using advanced technologies such as machine learning and specialized pattern recognition.
Conclusion
Shopware Analytics enhances your online store with exclusive knowledge. Based on extensive data analysis, this will help you make decisions that can improve your store performance and customer satisfaction. You can enhance strategies and operations more effectively by thoroughly understanding trends and customer behavior. For any additional queries or support regarding Shopware Analytics, feel free to reach out to a Shopware agency.
Stay tuned for more updates and enhancements. For dedicated Shopware developer support, hire a Shopware developer.
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